Reaching the Undecided Voter

The Fear Factor Vote

I've been saying it for weeks, but I meant it as a joke/putdown: "There's 46-47% solid for Kerry and 46-47% solid for Bush. That leaves 6-8% undecided and they won't pay attention till the last week becasue they're watching Fear Factor."

But now I have the research behind me:

"Undecided voters are particularly drawn to cartoons, talk shows and certain TV programs, including My Wife & Kids, CSI: Miami and the reality shows Fear Factor and Big Brother. They are less likely to be found watching dramas or news."