Thursday, March 10, 2005

Firm Accused of Falsifying Survey Results

ABC News: Firm Accused of Falsifying Survey Results

"The firm's owner and manager told employees to alter poll data, prosecutors said. Managers told employees to 'talk to cats and dogs' when instructing them to fabricate the surveys, according to the indictment by a federal grand jury in New Haven."


In that case they should have called my house! The opinions of Feline-Americans are just as valid as anyone elses, and they usually don't lie to pollsters or tell them "none of your business." In fact one Feline-American is agressively helping me type this very post, expressing strong opinions that more attention should be paid to the immediate affection needs of Feline-Americans. They would have also found high levels of support for increased cat food consumption, and strong opposition to Bill Frist.

Seriously: this is no shocker. The ever-rising refusal rate and screen-out rate has no doubt put tremendous pressure on pollsters to complete surveys. And I don't know about the pay structure at this particular firm, but payment by the completed survey would not be unheard of.

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