Once, back when rock 'n' roll still seemed dangerous, John Densmore was the drummer for the Doors, the band with dark hits such as "Light My Fire" and "People Are Strange." That band more or less went into the grave with lead singer Jim Morrison in 1971, but, like all top classic-rock franchises, it now has the chance to exploit a lucrative afterlife in television commercials. Offers keep coming in, such as the $15 million dangled by Cadillac last year to lease the song "Break On Through (to the Other Side)" to hawk its luxury SUVs.
To the surprise of the corporation and the chagrin of his former bandmates, Densmore vetoed the idea. He said he did the same when Apple Computer called with a $4-million offer, and every time "some deodorant company wants to use 'Light My Fire.'
WAY way cool.
I should take this moment to note that my oft repeated claim that "the Doors are overrated" is not, in fact an attack on their very good, near-great but not GREAT great music. Rather, it's the Morrison Death Worship Cult I find distateful.
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